Peugeot is the first European brand car to be locally built in Pakistan
The popular European car company Peugeot has officially launched operations in Pakistan through its exclusive partner Lucky Motor Corporation (LMC) in Karachi.
The partnership will facilitate the creation of state-of-the-art assembly facilities to boost employment, localization and local automotive industry in Pakistan and enhance the internationalization of Peugeot.
This will make Peugeot the first European car brand to be built in Pakistan.
LMC launched the country’s first locally assembled Peugeot 2008 SUV followed by the opening of eight 3S dealerships (sales, after sales and services) in six cities: Islamabad, Lahore, Faisalabad, Sialkot and Gujranwala.
Local production and Electrification
The first car to be introduced in Pakistan is Peugeot 2008 – one of the French brand’s most iconic models.
The 100% electric e-2008 is the next model considered for the local production, alongside the thermic version.
Stellantis, the international automaker that owns 14 car brands including Peugeot, is preparing for the transition away from internal combustion engines to electric vehicles. Peugeot is accelerating its electrification and every new Peugeot model launched in Europe by 2030 will be full-electric only.
Internationalization is a key focus for Peugeot
“We are delighted with this partnership. This will be the first time a European car is assembled in Pakistan and we are excited to work with Lucky Motors to support employment, localization and the local automotive industry in the country” said Linda Jackson, CEO of Peugeot brand.
“Internationalization is a key focus for Peugeot with the B and C segment SUV growth in Pakistan”, representing a great opportunity for us. “This is also bolstered by the evolution of the legislation of the country towards electrification which is fully in line with our own strategy.”
Peugeot is a French brand of automobiles owned by Stellantis.
Samir Chefran, Chief Operating Officer, Middle East and Africa region of Stellantis, said: “We are excited to embark on this journey in Pakistan with our new partner, Lucky Motor Corporation” to achieve “tremendous potential” and serve customers in an exciting new market.
Asif Rizvi, Cheif Operating Officer of Lucky Motors Company, says that their company is set to “change the automotive landscape of Pakistan by introducing Peugeot, the first locally made European brand in the country.”
Pakistan, with its 220 million population, offers a great opportunity for someone to come in and disrupt the automotive market, he said, adding that “Lucky Motors is proud to become the first company in Pakistan to have multi-brand manufacturing and dealers. We are delighted to embark on this adventure, bringing with it the best automotive solutions, while also making meaningful contributions and investments that will support economic and social development in Pakistan.”
LMC — a subsidiary of Yunus Brother Group — has a legacy spanning over five decades with considerable market share in the Pakistani automotive industry.