Pakistan’s eco-friendly carpets now introduced in European Market
Pakistan’s finest, hand-knotted and machine-made carpets will now be available in the heart of Europe in France.
Multan Carpet Industries has opened its first outlet and warehouse in Paris under the name “Noble Natural” to market Pakistan-made biodegradable, natural and hand-knotted high-end carpets and rugs in Europe.
The Ambassador of Pakistan to France Mr Moin ul Haque visited the store in Paris and termed the opening of the outlet in the posh business area of Paris as a giant leap forward to introduce Pakistan’s hi-tech and environmentally friendly carpets to the European Market.
The Ambassador appreciated Mr. Khalid Saeed CEO of the Multan Carpet Industries for taking the bold initiative saying that this would serve as a trendsetter for other Pakistan brands and industrial houses to introduce their hi-end products in the rich and affluent “European market.
Briefing the Ambassador, Mr. Khalid Saeed said that the raw material used in making of carpets and rugs was derived from natural cotton, wool and jute and no chemicals or dyes were added making the product eco-friendly and biodegradable to meet new trends and standards of the European market.
Talking to TVI, Arslan Khan, business development manager of Multan Carpet Industries, said: “This is the first Pakistani carpet shop in France offering 100% woolen, organic and biodegradable carpets from Pakistan.”
