Citrus expo to boost sales of Pakistan’s kinnow and help citrus exporters become more competitive globally
A Citrus Exposition was held in Islamabad to boost its sales both in Pakistan and abroad to ensure Pakistan’s kinnow exporters become more competitive internationally.
The United States Ambassador to Pakistan David Hale and Mr. Sikandar Hayat Khan Bosan, Federal Minister for National Food Security and Research, inaugurated the expo organized by the United States-Pakistan Partnership for Agricultural Market Development.
“Advances in the citrus sector are among the earliest achievements of the American – Pakistani Partnership, dating back to the 1960s, when the kinnow fruit was first developed by the University of California, Riverside,” Ambassador Hale said.
“Scientists from both our countries established the first kinnow plantation in Pakistan at the Experimental Fruit Garden at Punjab Agricultural College and Research Institute Lyall-pur, now known as University of Agriculture, Faisalabad. Today we build on those early achievements. The United States Agency for International Development, the Pakistani Government, and the private sector are working together to expand the kinnow market to boost sales both here in Pakistan and abroad. This partnership will help to ensure Pakistani citrus exporters become more competitive internationally,” Ambassador Hale added.
Speaking at the expo, the Federal Minister for National Food Security and Research expressed his appreciation for American-Pakistani partnership in the agricultural sector.
USAID launched the U.S.-Pakistan Partnership for Agricultural Market Development in February 2015 to improve the ability of Pakistan’s commercial agriculture and livestock sectors to compete in international and national markets in four target product lines: meat, high value and off season vegetables, mangoes, and citrus.
This partnership acts as a catalyst for development and investment in the target product lines, and promotes cooperation among farmers, processers, exporters, and buyers of agricultural products from Pakistan.
The United States is the largest trading partner for Pakistan, with total bilateral trade volumes approximating USD 5 billion annually. It is also the leading export market where more than 14% of Pakistan’s annual exports now find a market.